 Susan Paganini and Sallie P. Borkowski, Silk Purse Innovations, LLC | ContactSusan Paganini and Sallie P. Borkowski Areas Served:State of Connecticut: Hartford County, Litchfield County, New Haven County, Tolland County, Windham County, Middlesex County, New London County and Fairfield County. |
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Meet the Women Behind Silk Purse Innovations
Susan Paganini has over 20 years of experience learning from three of the most respected names in home furnishings and clothing design. As an Account Executive she gained expertise with color, texture, flow, identifying customer needs, sales, and return on investment (ROI).
Sallie P. Borkowski brings over 21 years in the Insurance Industry with an emphasis on department management and customer service. Her strong background in satisfying client needs and effective goal oriented management is an asset when implementing cost effective renovation projects.
Both women have a flair for turning a sow’s ear into a Silk Purse along with talent, imagination, creativity and a passion for the Real Estate Industry. They are graduates of the internationally acclaimed Staging Diva® Home Staging Business Training Program, members of the Real Estate Staging Association and members of Central Connecticut Chambers of Commerce.
Services Offered by Silk Purse Innovations
- Project management
- Staged to stay and in-home special events
- Furniture and accessory purchase/rental
- Vacant property staging
- Color consultations
- Curb appeal
- Lighting and window covering
- Redesign
- Closets and storage evaluation
- Furniture, Art and accessory placement
- Fixture upgrades
- Competition and target market assessment
The first step is a 2 hour consultation including a detailed room by room action plan outlining your staging needs. Silk Purse Innovations will offer suggestions to accommodate your lifestyle, budget and target market. Then you decide: Complete the action plan yourself, or let them manage and execute the entire staging process.
The Benefits To Real Estate Agents
- A professionally staged home reflects well on the Real Estate Agent.
- 80% of buyers start their search online. Posting photos of professionally staged properties is paramount to increased foot traffic.
- The services of Silk Purse Innovations added as a marketing tool will give your business a competitive edge.
- A Home Stager has the expertise to handle awkward or sensitive conversations regarding a client’s home.
- It is important to remember that an investment in Home Staging will always be less than a price reduction.
The Benefits To Elder And Real Estate Attorneys
- Your Clients estate can be prepared for sale by Silk Purse Innovations.
- Home Staging is the difference between a property sitting on the market for 6 months or 6 days.
- Staging “as is” properties allows buyers to see the potential of the property (Only 10% of house hunters are able to visualize a homes potential) rather than seeing an opportunity to get a good deal.
- A furnished property will sell faster than an unfurnished property.
What Clients say about Silk Purse Innovations, LLC
“This house had been on the market for 6 months when I got the listing. I brought Silk Purse Innovations in, they worked their magic and it sold within two weeks.”
Paula Basso, Realtor, Farmington, CT
“I worked with Susan and Sallie when choosing new exterior house colors. I love the finished product and so do the neighbors! I have gotten such wonderful feedback from everyone.”
Angie Parsons, Home Owner, Bristol, CT
“Silk Purse Innovations ‘staged to stay’ service transformed my Family room into a bright welcoming space. They re-purpose my personal items and infused them together with new accents. I never want to leave!”
Camille Stinton, Home Owner, Burlington, CT
Silk Purse Innovations, LLC Home Staging Photo Gallery
Before
After
All the wonderful details are hidden in this lovely room. Dark, dated and over personalized decor was what potential buyers saw when first entering this home. After, bright and cheerful! The room now showcases the gleaming hardwood floors, wall of windows and architectural details of the fireplace.
Before
After
This overcrowed and busy room actually took away from the homes number one selling feature.. a tranquil and much desired outdoor living space. After, the space is a relaxed seating area, now providing a perfect place to transition out onto the large wrap-a-round deck and park like landscaping.
Before
After
This kitchen lacks definition. Is it a kitchen, t.v. room, or office? A wall mounted t.v., cluttered desk and dated swivel chairs left prospective buyers confused and questioning the amount of space in the home. After, the kitchen is now well defined, spotlighting the new granite counters and stainless appliances. We removed the desk to a designated office area, removed the t.v. from the wall and replaced the existing kitchen table with one the homeowners had in storage.
